Our aspiration — to turn the memories of a place into “fairy tales” that connect to the future.
We want to share stories that exist only in a given place, not merely as information, but as “narratives” that linger in the heart. With that wish, we named this media platform otogibanashi.
Here, we introduce the story and meaning embedded in our name and design.
01.Why “Otogibanashi”?
When you hear “otogibanashi” (fairy tale), doesn’t it feel a bit nostalgic, and slightly mysterious?
Like the stories read to us as children, they seem to belong to a distant world, yet somehow connect to who we are today. In that same spirit, we hope to pass down the old histories hidden within a town, and the everyday lives of the people who live there—warmly, accessibly, and with care.
02.The Shape of “Connection” in the Logo
The otogibanashi logo was designed to be instantly recognizable, yet quietly memorable. If you look closely, parts of the lettering are softly connected, like a tied ribbon.
This expresses our desire to gently tie together the scattered stories of a town, our various activities, and the larger place that is Hiroshima—like a single ribbon bringing them into harmony.
03.A Slightly Mysterious “Cat” Watching Over Hiroshima
Our trademark is a cat icon with a slightly mysterious appearance.
It was born from a combination of the charming “cat” depicted in the Nazca Lines and the geography of Hiroshima Prefecture.
Without asserting “This is Hiroshima!” too strongly, it softly carries the atmosphere of the city, serving as a guide for otogibanashi.
04.Seven Eyes to Discover the Many Faces of a Town
The “seven eyes” surrounding the cat represent our commitment to observing a place from multiple perspectives.
There is no single way to see Hiroshima.
The viewpoint of those who have lived here for years, the perspective of first-time visitors, and even the gaze of someone from decades past.
We value this diversity of perspectives as we uncover hidden charms of the town that have yet to be noticed.
05.A Small “Seal” Gently Placed at the End
A small stamp reading “Hiroshima Otogibanashi” is gently added.
Like a signature at the end of a letter, it leaves a subtle mark in the reader’s heart after they finish reading. While cherishing a sense of Japanese modesty, this seal also carries our pride as a media platform born in Hiroshima.
otogibanashi
A media platform that reexamines the charm of places through new perspectives, delivering local stories into the future.
